2026年、世界的メモリ不足を背景としたスマートフォン・パソコン価格の急騰と業界への深刻な影響

In 2026, smartphone and computer prices will skyrocket due to a global memory shortage, with a serious impact on the industry.

In 2026, smartphone and computer prices will skyrocket due to a global memory shortage, with a serious impact on the industry.
世界的なメモリチップ不足を受け、今後1年間でスマートフォンおよびパソコンの価格が大幅に上昇するとの見通しが調査会社IDCより示された

Research firm IDC predicts that the prices of smartphones and computers will rise significantly over the next year due to a global memory chip shortage.

Research firm IDC predicts that the prices of smartphones and computers will rise significantly over the next year due to a global memory chip shortage.
特に、急速に拡大しつつあるAIデータセンターによるDRAM(主記憶装置として用いられる半導体メモリ)の需要増加が、メモリ市場全体の供給不足を引き起こしており、大手メモリメーカーでさえ在庫の確保に苦慮しているという

In particular, the increasing demand for DRAM (semiconductor memory used as main memory) due to rapidly expanding AI data centers is causing a supply shortage in the overall memory market, and even major memory manufacturers are having difficulty securing inventory.

In particular, the increasing demand for DRAM (semiconductor memory used as main memory) due to rapidly expanding AI data centers is causing a supply shortage in the overall memory market, and even major memory manufacturers are having difficulty securing inventory.
IDCのクライアントデバイス担当バイスプレジデントであるフランシスコ・ジェロニモ氏によれば、こうした状況下ではスマートフォンおよびPCメーカーへの新規メモリチップの供給が滞り、ここ数週間でDRAM価格が著しく高騰しているとのことである

According to Francisco Geronimo, vice president of client devices at IDC, this situation has disrupted the supply of new memory chips to smartphone and PC manufacturers, and DRAM prices have soared significantly in recent weeks.

According to Francisco Geronimo, vice president of client devices at IDC, this situation has disrupted the supply of new memory chips to smartphone and PC manufacturers, and DRAM prices have soared significantly in recent weeks.
そのため、特に利益率が低い低価格帯や中価格帯のメーカーは、コスト増加分を消費者に転嫁せざるを得ない状況に追い込まれている

As a result, manufacturers in the low- and mid-price ranges, especially those with low profit margins, are forced into a situation where they have no choice but to pass on increased costs to consumers.

As a result, manufacturers in the low- and mid-price ranges, especially those with low profit margins, are forced into a situation where they have no choice but to pass on increased costs to consumers.
IDCの「悲観的」なシナリオでは、2026年にスマートフォンの平均価格が8%上昇すると予測されているが、利益率が厳しい市場の低価格帯においては、さらに大きな価格上昇が避けられないと指摘されている

IDC's ``pessimistic'' scenario predicts an 8% increase in average smartphone prices in 2026, but points out that even larger price increases are inevitable at the lower end of the market where profit margins are tight.

IDC's ``pessimistic'' scenario predicts an 8% increase in average smartphone prices in 2026, but points out that even larger price increases are inevitable at the lower end of the market where profit margins are tight.
一方、アップルやサムスンのような大手企業は、長期的なメモリ供給契約を有しているため、一定程度この混乱を乗り切る可能性が高いものの、完全に影響を免れるわけではなく、IDCは来年のフラッグシップモデルのメモリ容量が16GBから12GBに減少する可能性を示唆している

On the other hand, major companies like Apple and Samsung are likely to weather the disruption to some extent as they have long-term memory supply contracts, but they are not completely immune, with IDC suggesting that the memory capacity of next year's flagship models may be reduced from 16GB to 12GB.

On the other hand, major companies like Apple and Samsung are likely to weather the disruption to some extent as they have long-term memory supply contracts, but they are not completely immune, with IDC suggesting that the memory capacity of next year's flagship models may be reduced from 16GB to 12GB.
また、低価格帯を中心としたスマートフォンメーカーは、端末のメモリ容量を削減せざるを得ない状況に陥ることも考えられるが、ジェロニモ氏は「多くのスマートフォンがクラッシュする主因はメモリやストレージの不足である」と述べており、こうした対応が新たな問題を引き起こす懸念も拭えない

Also, smartphone manufacturers, mainly in the low-priced range, may be forced to reduce the memory capacity of their devices, but Geronimo said, ``The main reason why many smartphones crash is due to a lack of memory and storage,'' and there are concerns that such measures will cause new problems.

Also, smartphone manufacturers, mainly in the low-priced range, may be forced to reduce the memory capacity of their devices, but Geronimo said, ``The main reason why many smartphones crash is due to a lack of memory and storage,'' and there are concerns that such measures will cause new problems.
加えて、OSのアップグレードがハードウェアに対して一層高い要求を課す中、状況の悪化は避けられないものとみられる

Additionally, as OS upgrades place higher demands on hardware, a worsening of the situation seems inevitable.

Additionally, as OS upgrades place higher demands on hardware, a worsening of the situation seems inevitable.
パソコンメーカーにとっては、状況はさらに深刻である

For PC manufacturers, the situation is even more serious.

For PC manufacturers, the situation is even more serious.
ジェロニモ氏によれば、小規模ブランドのPCメーカーの中には「この危機を乗り越えられるか分からない」と危機感を示す企業も現れている

According to Geronimo, some small brand PC manufacturers are expressing a sense of crisis, saying, ``I don't know if they will be able to overcome this crisis.''

According to Geronimo, some small brand PC manufacturers are expressing a sense of crisis, saying, ``I don't know if they will be able to overcome this crisis.''
IDCの2026年に関する最も悲観的な予測では、PCの平均価格が8%上昇し、出荷台数は前年比9%減少すると見込まれている

IDC's most pessimistic forecast for 2026 predicts average PC prices to rise 8% and shipments to decline 9% year over year.

IDC's most pessimistic forecast for 2026 predicts average PC prices to rise 8% and shipments to decline 9% year over year.
特に、Windows 10のサポート終了に伴い、企業がハードウェアの更新を検討しているタイミングでこのメモリ不足が発生したことは、PCメーカーにとって最悪の状況と言える

In particular, this memory shortage has occurred at a time when companies are considering updating their hardware due to the end of support for Windows 10, which can be said to be the worst situation for PC manufacturers.

In particular, this memory shortage has occurred at a time when companies are considering updating their hardware due to the end of support for Windows 10, which can be said to be the worst situation for PC manufacturers.
既にPCベンダーは価格上昇を顧客に受け入れてもらうことに苦慮しており、場合によっては15%から20%もの値上げを余儀なくされている例もあるという

PC vendors are already struggling to get customers to accept price increases, and in some cases have been forced to raise prices by as much as 15% to 20%.

PC vendors are already struggling to get customers to accept price increases, and in some cases have been forced to raise prices by as much as 15% to 20%.
このメモリ不足の危機は、短期間で解消される見込みが立っていない

This memory shortage crisis is not expected to be resolved in the short term.

This memory shortage crisis is not expected to be resolved in the short term.
主要メーカーは既にフル稼働状態であり、新たな生産設備の導入には莫大なコストと時間がかかる上、AI業界からの需要が今後も継続するか不透明であるため、メーカー側も大規模な投資に消極的にならざるを得ない

Major manufacturers are already operating at full capacity, and introducing new production equipment requires enormous costs and time, and it is unclear whether demand from the AI industry will continue in the future, so manufacturers are forced to be reluctant to make large-scale investments.

Major manufacturers are already operating at full capacity, and introducing new production equipment requires enormous costs and time, and it is unclear whether demand from the AI industry will continue in the future, so manufacturers are forced to be reluctant to make large-scale investments.
長期的な需要が見込めなければ、数十億ドル規模の工場やウェハーの新設には踏み切れないというのが現状であり、実際に消費者向け電子機器分野から撤退し、より収益性の高いAIビジネスへ注力する動きも見られる

The current situation is that unless long-term demand can be expected, it is difficult to build new factories and wafers worth billions of dollars, and there are actually moves to withdraw from the consumer electronics field and focus on the more profitable AI business.

The current situation is that unless long-term demand can be expected, it is difficult to build new factories and wafers worth billions of dollars, and there are actually moves to withdraw from the consumer electronics field and focus on the more profitable AI business.
このような状況を鑑みれば、今回のメモリ不足は業界に長く記憶される深刻な危機となる可能性が高い

Considering this situation, there is a high possibility that this memory shortage will become a serious crisis that will be remembered for a long time in the industry.

Considering this situation, there is a high possibility that this memory shortage will become a serious crisis that will be remembered for a long time in the industry.