テイラー・スウィフトのライブ内容を予測する「クイズアプリ」が人気

A ``quiz app’’ that predicts Taylor Swift’s live performance is popular

A ``quiz app’’ that predicts Taylor Swift’s live performance is popular
テイラー・スウィフトのコンサートツアー『The Eras Tour』が世界を席巻する中、彼女の次のライブの内容を予測するクイズゲームがファンたちを魅了している

As Taylor Swift’s concert tour ’The Eras Tour’ takes the world by storm, fans are captivated by a quiz game to predict what she’ll do next.

As Taylor Swift’s concert tour ’The Eras Tour’ takes the world by storm, fans are captivated by a quiz game to predict what she’ll do next.
Mastermind(マスターマインド)と呼ばれるこのクイズは、世界中にいるスウィフトのファンが、各地のライブの開演時間を知るためのアプリ、Swift Alert(スウィフトアラート)の機能の一つとして提供されている

The quiz, called Mastermind, is a feature of Swift Alert, an app that allows Swift fans around the world to find out the start times of concerts in their respective locations.

The quiz, called Mastermind, is a feature of Swift Alert, an app that allows Swift fans around the world to find out the start times of concerts in their respective locations.
クイズの内容は、例えばその日のライブでスウィフトが『1989』を歌う際のセットの色や、『Fearless』をプレイする際のドレスの色と長さ、『Lover』を演奏する際のギターの色がどのようなものになるか、アコースティックセットでどの曲を歌うかといったものだ

The contents of the quiz include, for example, the color of Swift’s set when she sings ”1989” at her live performance that day, the color and length of her dress when she plays ”Fearless,” and the color of her guitar when she plays ”Lover.” What it will be like, what songs we will sing in the acoustic set, etc.

The contents of the quiz include, for example, the color of Swift’s set when she sings ”1989” at her live performance that day, the color and length of her dress when she plays ”Fearless,” and the color of her guitar when she plays ”Lover.” What it will be like, what songs we will sing in the acoustic set, etc.
正解すればポイントがもらえ、それをSNSで自慢できる

If you answer correctly, you will receive points and can brag about them on SNS.

If you answer correctly, you will receive points and can brag about them on SNS.
このアプリを開発したカイル・ムマによると、2月の東京公演に合わせてクイズを始動したところ、6000人のファンが参加したという

According to Kyle Muma, who developed the app, 6,000 fans took part when the quiz was launched in time for the Tokyo performance in February.

According to Kyle Muma, who developed the app, 6,000 fans took part when the quiz was launched in time for the Tokyo performance in February.
ヨーロッパ18都市を回るツアー中にその数は一貫して増加し、チューリッヒでのライブでは28万8000人がプレイし、「新記録を作った」とムマは述べている

During their tour of 18 cities in Europe, numbers increased consistently, with 288,000 people playing at the show in Zurich, which Muma said was ”a new record”.

During their tour of 18 cities in Europe, numbers increased consistently, with 288,000 people playing at the show in Zurich, which Muma said was ”a new record”.
スウィフトアラートはiPhoneおよびAndroidデバイスで利用可能で、大部分の機能を無料で利用できるが、1.99ドル(約290円)を支払えば、全ての機能をアンロックできる

Swift Alert is available for iPhone and Android devices, and most features are free, but you can unlock all features for $1.99.

Swift Alert is available for iPhone and Android devices, and most features are free, but you can unlock all features for $1.99.
テックスポーツ会社に務めながらこのアプリを開発したムマによると、アプリのメイン機能はアラートだが、クイズゲームこそがアプリの人気に火をつけた要素だという

Muma, who developed the app while working for a tech sports company, says that while the app’s main feature is alerts, the quiz game is what made the app so popular.

Muma, who developed the app while working for a tech sports company, says that while the app’s main feature is alerts, the quiz game is what made the app so popular.
「このクイズは、人々がツアーに参加していることを感じるための楽しいツールだ

”This quiz is a fun tool to help people feel included on the tour.

”This quiz is a fun tool to help people feel included on the tour.
たとえライブを観ることができなくても、他のファンたちとつながることができる」と彼は述べている

Even if you can’t see the show, you can connect with other fans,” he said.

Even if you can’t see the show, you can connect with other fans,” he said.
新しいゲームはライブが始まる約24時間前に公開され、ファンたちの予測を共有するTikTokのビデオも同時に公開される

The new game will be released approximately 24 hours before the show begins, along with a TikTok video of fans sharing their predictions.

The new game will be released approximately 24 hours before the show begins, along with a TikTok video of fans sharing their predictions.
そして、アプリを手がける4人のチーム(アメリカに3人、トルコに1人)がすべてのライブを見て、正解を公開する

Then, a team of four people working on the app (three in America, one in Turkey) will watch all the live performances and publish the correct answers.

Then, a team of four people working on the app (three in America, one in Turkey) will watch all the live performances and publish the correct answers.
その後、正解数で上位に立つプレイヤーにはサイン入りのCDやレコードなどのスウィフト関連のグッズが贈られる

Afterwards, the player with the highest number of correct answers will receive Swift-related goods such as autographed CDs and records.

Afterwards, the player with the highest number of correct answers will receive Swift-related goods such as autographed CDs and records.
「これまで米国やイギリス、ドイツ、ポーランド、アルゼンチン、ブラジルなどのプレイヤーに賞品を送ってきた」とムマは述べている

”So far we have sent prizes to players in the United States, United Kingdom, Germany, Poland, Argentina, Brazil and other countries,” Muma said.

”So far we have sent prizes to players in the United States, United Kingdom, Germany, Poland, Argentina, Brazil and other countries,” Muma said.
しかし、ほとんどのプレイヤーにとって本当の賞品は、ライブでスウィフトに会うことだ

But the real prize for most players is meeting Swift live.

But the real prize for most players is meeting Swift live.