Strengthening of "beer" to reduce taxes next year; new brands for the first time in seven years; business policy of four major companies
ビール大手4社の今年の事業方針が出そろいました
The four major beer companies have come together to meet this year's business policies
Each company plans to strengthen its beer, which is expected to increase demand due to the liquor tax reduction next year.
Asahi Beer has announced that it will release its new beer brand, The Vitaist, in April this year, for the first time in seven years.
Due to the fact that tax rates for beer have been gradually lowered since 2020, the number of buyers has increased by more than 20% last year compared to 2020.
With the final liquor tax reform coming up next year, we aim to revitalize the market by introducing new brands.
There is a trend to strengthen beer at various companies
Kirin Beer was released last year and will be offering "Sunny Wind" which has been selling well for business use as well
Sapporo Beer will also launch an experiential event based on the main "black label" theme, aiming to attract new customers
Meanwhile, Suntory is working to strengthen its beer, and will release "Kinmugi Sour" as a third beer booster, which has seen a decline in demand due to tax rate hikes, and will raise the overall beer product level.
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