資生堂は、2025年12月の決算で520億円の赤字になると発表しました。
Shiseido announced that it will record a loss of 52 billion yen in its financial results for the fiscal year ending December 2025.
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Originally, the company expected a profit of 6 billion yen, but due to the business in the United States not going well, it resulted in a significant loss.
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In the United States, Shiseidos corporate value declined, resulting in a loss of 46.8 billion yen.
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Furthermore, sales in China also declined, and overall performance worsened.
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In particular, the American skincare brand Drunk Elephant, which Shiseido acquired in 2019, was unable to achieve strong sales due to intensified competition and production delays.
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This made the loss even greater.
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Shiseido announced that it will cut more than 300 employees at its U.S. subsidiary in August 2025.
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Furthermore, the company plans to cut about 200 employees at its headquarters.
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Sales in 2025 are expected to reach 965 billion yen, which is a 3% decrease from the previous year and 30 billion yen less than initially forecast.
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This notice indicates that Shiseido is working on restructuring the company in order to revitalize its business under a new policy.
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