Toys that adults can also enjoy are popular.
More people are buying toys as Christmas presents
Toys that can be enjoyed not only by children but also by adults are selling well.
"Tamagotchi" is a toy that grows characters born from eggs.
It was released about 30 years ago and has sold over 100 million units to date.
A new Tamagotchi was released in July this year.
"Beyblade" is a new version of an old toy top
There are also competitions, so many people have fun.
Another popular activity is ``nuikatsu,'' where you collect stuffed animals, dress them up, and go out with them.
Some people buy stuffed animals to post photos on social media
According to the Japan Toy Association, the value of toys sold from January to September of this year was the highest ever, at more than 1 trillion yen.
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