iPhone16の販売は期待外れ、前年下回る アナリスト推計

iPhone 16 sales are disappointing, falling below last year, analyst estimates

iPhone 16 sales are disappointing, falling below last year, analyst estimates
人工知能(AI)の新機能搭載でヒットを狙った米アップルの新しいスマートフォン「iPhone(アイフォーン)16」の売れ行きが伸び悩んでいる

Sales of Apple’s new smartphone ``iPhone 16,’’ which was aimed to be a hit with new artificial intelligence (AI) features, are sluggish.

Sales of Apple’s new smartphone ``iPhone 16,’’ which was aimed to be a hit with new artificial intelligence (AI) features, are sluggish.
iPhoneの販売は何年にもわたって低迷が続き、アップルは16に大きな期待をかけていた

iPhone sales have been sluggish for years, and Apple had high hopes for the 16.

iPhone sales have been sluggish for years, and Apple had high hopes for the 16.
しかしアップルに詳しいTFインターナショナル・セキュリティーズのアナリスト、ミンチー・クオ氏のブログによると、予約販売が開始された最初の週末に売れた16シリーズは推定3700万台にとどまり、前年同時期の「15」シリーズ販売台数に比べて12%以上減少した

However, according to a blog by Ming-Chi Kuo, an analyst at TF International Securities who is familiar with Apple, only an estimated 37 million units of the 16 series were sold in the first weekend when pre-order sales began, compared to ``15’’ during the same period last year. The sales volume decreased by more than 12% compared to the series sales volume.

However, according to a blog by Ming-Chi Kuo, an analyst at TF International Securities who is familiar with Apple, only an estimated 37 million units of the 16 series were sold in the first weekend when pre-order sales began, compared to ``15’’ during the same period last year. The sales volume decreased by more than 12% compared to the series sales volume.
特に値段の高い「16 Pro」の販売は、前年の15発売時を大幅に下回った

In particular, sales of the expensive ”16 Pro” were significantly lower than when the 15 was released last year.

In particular, sales of the expensive ”16 Pro” were significantly lower than when the 15 was released last year.
ウェドブッシュ証券のアナリスト、ダン・アイブス氏の推定によれば、予約販売開始から1週間で売れた16シリーズは、クオ氏の推定をわずかに上回る約4000万台だった

Wedbush Securities analyst Dan Ives estimates that about 40 million units of the 16 Series were sold in the first week of pre-order sales, slightly more than Kuo’s estimate.

Wedbush Securities analyst Dan Ives estimates that about 40 million units of the 16 Series were sold in the first week of pre-order sales, slightly more than Kuo’s estimate.
CFRAリサーチのアナリスト、アンジェロ・ジノ氏も、予約販売が開始された最初の週末の売れ行きは前年を下回ったと指摘した

CFRA Research analyst Angelo Gino also pointed out that sales in the first weekend of pre-order sales were lower than last year.

CFRA Research analyst Angelo Gino also pointed out that sales in the first weekend of pre-order sales were lower than last year.
アナリストによると、「Pro」や「Pro Max」に比べて値段の安い16と「16 Plus」の方が需要は大きい様子で、平均販売価格やiPhone全体の売上高に影響する可能性もある

According to analysts, demand for the 16 and 16 Plus, which are cheaper than the Pro and Pro Max, appears to be in greater demand, which could affect average selling prices and overall iPhone sales.

According to analysts, demand for the 16 and 16 Plus, which are cheaper than the Pro and Pro Max, appears to be in greater demand, which could affect average selling prices and overall iPhone sales.
クオ氏によると、予約販売が開始された最初の週末にアップルが販売した16 Proは前年同期比27%減の980万台、16 Pro Maxは同16%減の1710万台だった

According to Kuo, during the first weekend when pre-order sales began, Apple sold 9.8 million units of the 16 Pro, down 27% from the same period last year, and 17.1 million units of the 16 Pro Max, down 16% from the same period last year.

According to Kuo, during the first weekend when pre-order sales began, Apple sold 9.8 million units of the 16 Pro, down 27% from the same period last year, and 17.1 million units of the 16 Pro Max, down 16% from the same period last year.
一方、16と16 Plusの販売台数は、昨年の15をわずかに上回った

On the other hand, sales of 16 and 16 Plus were slightly higher than last year’s 15.

On the other hand, sales of 16 and 16 Plus were slightly higher than last year’s 15.