成長が続く「RTD」の市場に飲料メーカーが相次いで新商品を投入します。
Expanding the "RTD" market Beverage companies simultaneously have new products (2023/03/10)
166 view成長が続く「RTD」の市場に飲料メーカーが相次いで新商品を投入します。
Beverage makers are introducing a series of new products to the ever-growing "RTD" market.「RTD」は、缶チューハイやハイボールなどふたを開けてそのまま飲めるアルコール飲料のことで、10年間で市場が2倍以上に成長しています。
"RTD" refers to alcoholic beverages such as canned chu-hi and highball that can be drunk straight out of the box, and the market has more than doubled in the past 10 years.キリンとサッポロがレモンサワーの新商品を発表したほか、アサヒはエリア限定のブランドを立ち上げ、
Kirin and Sapporo have announced new sour lemon products, while Asahi has launched a limited regional brand,サントリーは主力商品にアルコール度数の選択肢を広げるなど、飲料メーカー各社が相次いで新商品を発表しました。
beverage manufacturers take turns announcing new products, such as Suntory expanding alcohol content options for its core products.今年の秋にはビール類の中でも安価な「新ジャンル」の酒税が上がることから、各社は酒税改正がない「RTD」の市場が拡大するとみていて、競争が激しくなっています。
Since the alcohol tax on "new category" beer, which is cheaper than beer, will increase this fall, as a result, companies expect the market for "RTD", a beer with no alcohol tax amendments, to expand and become more competitive.成長が続く「RTD」の市場に飲料メーカーが相次いで新商品を投入します。
続く
To continue, to last, to go on; to continue (without a break), to be unbroken; to occur again and again; to lead to, to connect to, to adjoin; to come after, to follow, to succeed, to rank next to; to hold out, to keep, to last
市場
(the) market (as a concept)
商品
Commodity, article of commerce, goods, stock, merchandise
成長
Growth, grow to adulthood
投入
Throwing into, inserting, depositing; investment, putting in (personnel, etc.); release of a product; making (an electrical circuit)
新
New, neo-; gregorian calendar; xin (dynasty of china)
メーカー
Manufacturer, maker
飲料
Beverage, drink
「RTD」は、缶チューハイやハイボールなどふたを開けてそのまま飲めるアルコール飲料のことで、10年間で市場が2倍以上に成長しています。
アルコール
Alcohol
以上
Not less than, ... and more, ... and upwards; beyond ... (e.g. one''s means), further (e.g. nothing further to say), more than ... (e.g. cannot pay more than that); above-mentioned, foregoing; since ..., seeing that ..; this is all, that is the end, the end
倍
Twice, double; times, -fold
年間
Year (period of)
市場
(the) market (as a concept)
缶
Fat-bodied, small-mouthed earthenware jar for carrying water; water vessel used for a baby''s first bath
成長
Growth, grow to adulthood
開け
Newly commenced ..., just started ..
飲める
To be able to drink; to be worth drinking
飲料
Beverage, drink
ハイボール
high-ball
キリンとサッポロがレモンサワーの新商品を発表したほか、アサヒはエリア限定のブランドを立ち上げ、
発表
Announcement, publication, presenting, statement, communique, making known, breaking (news story), expressing (one''s opinion), releasing, unveiling
商品
Commodity, article of commerce, goods, stock, merchandise
新
New, neo-; gregorian calendar; xin (dynasty of china)
限定
Limit, restriction
上げ
Tuck (e.g. in a dress); rise (e.g. in price)
立ち
Departure, setting off, start; being used up, being consumed, being burnt out; passage of time, lapse; rehearsal; leading male role in kabuki; rising from a crouch to charge, initial charge, faceoff; verb prefix conveying emphasis and sometimes formality
ブランド
Brand; bland
エリア
Area
サントリーは主力商品にアルコール度数の選択肢を広げるなど、飲料メーカー各社が相次いで新商品を発表しました。
アルコール
Alcohol
発表
Announcement, publication, presenting, statement, communique, making known, breaking (news story), expressing (one''s opinion), releasing, unveiling
商品
Commodity, article of commerce, goods, stock, merchandise
広げる
To spread, to extend, to expand, to enlarge, to widen, to broaden; to unfold, to open, to unroll, to unwrap; to scatter about, to spread around; to make flourish, to cause to prosper
新
New, neo-; gregorian calendar; xin (dynasty of china)
選択肢
Choices, alternatives, options
メーカー
Manufacturer, maker
主力
Main force, chief object, mainline
飲料
Beverage, drink
各社
All companies, each company
度数
Frequency, number of times, incidence; degree (e.g. temperature), strength (e.g. alcohol, lens, etc.)
サントリー
Suntory
今年の秋にはビール類の中でも安価な「新ジャンル」の酒税が上がることから、各社は酒税改正がない「RTD」の市場が拡大するとみていて、競争が激しくなっています。
競争
Competition, contest; to compete
ビール
Beer
市場
(the) market (as a concept)
拡大
Magnification, enlargement, expansion, amplification
中
Inside, in; among, within; center (centre), middle; during, while
改正
Revision, amendment, alteration
類
Kind, sort, type, class, genus, order, family; similar example, parallel, the like
新
New, neo-; gregorian calendar; xin (dynasty of china)
上がる
To rise, to go up, to come up, to ascend, to be raised; to enter (esp. from outdoors), to come in, to go in; to enter (a school), to advance to the next grade; to get out (of water), to come ashore; to increase; to improve, to make progress; to be promoted, to advance; to be made (of profit, etc.); to occur (esp. of a favourable result); to be adequate (to cover expenses, etc.); to be finished, to be done, to be over; (of rain) to stop, to lift; to stop (working properly), to cut out, to give out, to die; to win (in a card game, etc.); to be arrested; to turn up (of evidence, etc.); to be deep fried; to be spoken loudly; to get stage fright; to be offered (to the gods, etc.); to go, to visit; to eat, to drink; to be listed (as a candidate); to serve (in one''s master''s home); to go north; indicates completion
秋
Autumn, fall
今年
This year
ジャンル
Genre
各社
All companies, each company
安価
low price, cheapness
酒税
liquor tax, tax on alcohol
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