中国発の大手通販企業である「SHEIN」は、6月5日、フランス・パリにある歴史ある百貨店において、世界で初めてとなる常設店舗を開設した。
SHEIN is a major e-commerce company originating from China, and on June 5th, it opened its first permanent store in the world at a historic department store in Paris, France.
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This is seen as a move by the brand, which has mainly developed through online channels, to strengthen its expansion into the European market through physical stores.
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However, the opening of this new store has sparked a lot of mixed opinions among local residents and stakeholders.
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SHEIN is famous for its low prices, but while maintaining its current business model, it is also criticized for issues such as poor working conditions and increasing environmental impact.
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In fact, many citizens gathered around the department store to protest the arrival of this brand and expressed concerns about the social impact of mass production and mass consumption.
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One of the demonstrators said, Many people lost their jobs, and many stores had to close.
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In France, the production of many products has become difficult due to high costs, highlighting the seriousness of the impact SHEIN has on the local economy.
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Furthermore, the mayor of Paris and local council members have pointed out that SHEINs business model is unfair, and have stated that some brands have already decided to withdraw from this department store.
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On the other hand, the department store side explained, “SHEIN respects workers’ rights, and we have confirmed this,” emphasizing the significance of inviting this brand.
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In this way, the opening of SHEINs permanent stores not only expands consumer choices, but also highlights a number of issues such as the local economy, employment, and a fair society.
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In the future, questions will continue to be raised about how to achieve sustainable development in Parisian society.
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