アメリカのコーヒーチェーン、スターバックスは約30年前に中国で最初の店を開きました。
The American coffee chain Starbucks opened its first store in China about 30 years ago.
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Afterwards, as the Chinese economy developed, Starbucks opened even more stores.
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There was a time when a new store would open every 15 hours.
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China has become a very important market for Starbucks.
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However, Starbucks recently announced that it would sell 60% of its business in China to a Chinese investment company.
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Starbucks will retain a 40% stake, but the core operations will shift to a Chinese company.
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Currently, the number of cafes in China is increasing significantly, and competition is intensifying.
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Many stores are selling coffee at low prices, so customers are increasingly choosing domestic brands.
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Furthermore, the Chinese economy is no longer as vibrant as it once was, and the unemployment rate among young people is also rising.
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Therefore, people reduced their spending.
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Starbucks announced that its sales in 2025 decreased by 1%.
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The reason is that the average spending per customer decreased by 5%.
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According to experts, in order for Starbucks to continue succeeding in China, it needs to revamp its menu and strengthen its digital services.
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