酒税改正前に「RTD」の新商品発表　税率変更の影響も受けず需要拡大(2023年9月23日)

New “RTD” product announced ahead of alcohol tax revision Demand is expanding without being affected by tax rate changes (2023/09/23)

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「第3のビール」の税率アップなど、10月1日に迫った酒税改正を前に、
Ahead of the impending alcohol tax reform on October 1, which includes an increase in tax rates on "third beer",
税率変更の影響を受けない缶チューハイや缶ハイボールなど「RTD」と呼ばれる分野の新商品が発表されました。
new products in the "RTD" category that have been announced, such as canned chu-hi and canned hing-ball, will not be affected by the changes in tax rates.
缶チューハイや缶ハイボールなどのアルコール飲料は、そのまま飲める（レディ・トゥ・ドリンク）の頭文字から「RTD」と呼ばれ、この10年間で市場が約2倍に拡大しています。　
Alcoholic drinks like canned chu-hi and canned highballs are called “RTDs,” an acronym for ready-to-drink, and the market has nearly doubled in the past 10 years.
キリンは来月17日から本格麦焼酎を使った缶チューハイを全国で発売します。
Kirin will sell canned chu-hi made with authentic barley shochu nationwide from the 17th of next month. 　
コロナ禍を通じて家で食事をする習慣が増えたことから、食事中に楽しめる甘くない「RTD」の需要が拡大しています。　
As the habit of eating at home during the corona pandemic increases, the demand for non-sweet "RTD" dishes to enjoy during meals is also increasing.
今回の商品も食塩などを加えることで食事に合うスッキリとした味わいを実現できたということです。　
By adding salt and other ingredients to this product, they can create a refreshing taste that matches the meal.
酒税改正で来月1日から「第3のビール」と呼ばれる「新ジャンル」は税率がアップする一方で、2026年まで税率変更がない「RTD」のニーズが拡大するとみられていて、先月、サッポロも新商品を発売しています。
While alcohol tax reform will increase taxes on "new products" known as "third beer" from the 1st of next month, then demand for "RTD", which will not change tariffs until 2026, is expected to increase, and last month, Sapporo also launched a new product.

「第3のビール」の税率アップなど、10月1日に迫った酒税改正を前に、

日

Day, days; sun, sunshine, sunlight; case (esp. unfortunate), event

ビール

Beer

月

Monday

改正

Revision, amendment, alteration

第

Ordinal

前

Ago, before (some event), previously, (minutes) to (the hour); in front (of), before (e.g. the house); head (of a line), front (e.g. of a bus), fore part; in the presence of; helping, portion; privates, private parts

アップ

Increasing; uploading; close-up; finishing shooting (of a film, etc.); up (i.e. of a woman''s hair); being up (i.e. leading in sports); warming up; being over, being finished

税率

tariff; tax rate

酒税

liquor tax, tax on alcohol
税率変更の影響を受けない缶チューハイや缶ハイボールなど「RTD」と呼ばれる分野の新商品が発表されました。

発表

Announcement, publication, presenting, statement, communique, making known, breaking (news story), expressing (one''s opinion), releasing, unveiling

分野

Field, sphere, realm, division, branch

変更

Change, modification, alteration, revision, amendment

影響

Influence, effect; to influence, to affect, to have an influence on, to impact, to have an effect on

缶

Fat-bodied, small-mouthed earthenware jar for carrying water; water vessel used for a baby''s first bath

商品

Commodity, article of commerce, goods, stock, merchandise

新

New, neo-; gregorian calendar; xin (dynasty of china)

受け

Popularity, favour, favor, reception; defense, defence, reputation; agreement; receiver of technique (e.g. in martial arts); submissive partner of a homosexual relationship

税率

tariff; tax rate

ハイボール

high-ball
缶チューハイや缶ハイボールなどのアルコール飲料は、そのまま飲める（レディ・トゥ・ドリンク）の頭文字から「RTD」と呼ばれ、この10年間で市場が約2倍に拡大しています。　

アルコール

Alcohol

倍

Twice, double; times, -fold

年間

Year (period of)

約

Approximately, about; promise; shortening, reduction, simplification; contraction (in phonetics)

市場

(the) market (as a concept)

拡大

Magnification, enlargement, expansion, amplification

缶

Fat-bodied, small-mouthed earthenware jar for carrying water; water vessel used for a baby''s first bath

飲める

To be able to drink; to be worth drinking

飲料

Beverage, drink

頭文字

Initials, initialism; first letter of a word; acronym; capital letter

ハイボール

high-ball
キリンは来月17日から本格麦焼酎を使った缶チューハイを全国で発売します。

日

Day, days; sun, sunshine, sunlight; case (esp. unfortunate), event

缶

Fat-bodied, small-mouthed earthenware jar for carrying water; water vessel used for a baby''s first bath

全国

Countrywide, nationwide, whole country, national

発売

Sale, offering for sale, release (for sale), launch (product)

来月

Next month

麦

Wheat, barley, oat (oats)

本格

Original method or procedure; serious, orthodox, classical, genuine

焼酎

Shochu, japanese spirit distilled from sweet potatoes, rice, etc
コロナ禍を通じて家で食事をする習慣が増えたことから、食事中に楽しめる甘くない「RTD」の需要が拡大しています。　

習慣

Habit; custom, cultural practice

食事

Meal; to eat

拡大

Magnification, enlargement, expansion, amplification

需要

Demand, request

中

Inside, in; among, within; center (centre), middle; during, while

家

House (e.g. of tokugawa), family

楽しめる

To be able to enjoy

コロナ

corona

禍

wickedness, evil, calamity, disaster
今回の商品も食塩などを加えることで食事に合うスッキリとした味わいを実現できたということです。　

合う

To come together, to merge, to unite, to meet; to fit, to match, to suit, to agree with, to be correct; to be profitable, to be equitable; to do ... to each other, to do ... together

食事

Meal; to eat

加える

To add, to add up, to sum up, to append, to annex; to increase, to gather (e.g. speed), to pick up; to include, to count in, to let join; to inflict (damage), to deal, to give

今回

Now, this time, lately

実現

Implementation (e.g. of a system), materialization, materialisation, realization, realisation

商品

Commodity, article of commerce, goods, stock, merchandise

食塩

Table salt

味わい

Flavour, flavor; meaning, significance
酒税改正で来月1日から「第3のビール」と呼ばれる「新ジャンル」は税率がアップする一方で、2026年まで税率変更がない「RTD」のニーズが拡大するとみられていて、先月、サッポロも新商品を発売しています。

日

Day, days; sun, sunshine, sunlight; case (esp. unfortunate), event

ビール

Beer

変更

Change, modification, alteration, revision, amendment

一方

One (esp. of two), the other, one way, the other way, one direction, the other direction, one side, the other side, one party, the other party; on the one hand, on the other hand; whereas, although, but at the same time, meanwhile, in turn; just keeps, being inclined to ..., tending to be ..., tending to do ..., continuously ..., just keeps on ...ing, only

拡大

Magnification, enlargement, expansion, amplification

商品

Commodity, article of commerce, goods, stock, merchandise

改正

Revision, amendment, alteration

発売

Sale, offering for sale, release (for sale), launch (product)

第

Ordinal

新

New, neo-; gregorian calendar; xin (dynasty of china)

先月

Last month

年

Year; many years; age; past one''s prime, old age

来月

Next month

ジャンル

Genre

アップ

Increasing; uploading; close-up; finishing shooting (of a film, etc.); up (i.e. of a woman''s hair); being up (i.e. leading in sports); warming up; being over, being finished

ニーズ

Needs, demand, requests

税率

tariff; tax rate

酒税

liquor tax, tax on alcohol