Nintendo Switch 2の販売はんばい動向どうこうと価格かかく戦略せんりゃくに関かんする分析ぶんせき

Nintendo Switch 2 hereafter referred to as Switch 2 sold over 10 million units within just four months of its release, recording a much faster sales pace than its predecessor.

In response to strong business performance, Nintendo has revised its sales forecast upward.

This rapid growth has far exceeded expectations, and what is particularly noteworthy is that sales have remained stable despite the impact of President Donald Trumps tariff policies.

In November 2023, Nintendo announced in its financial report based on U.S. time that sales of the Switch 2 had reached 10.36 million units within four months of its launch.

Furthermore, the sales forecast for the end of fiscal year 2026 has been raised from 15 million units to 19 million units.

The sales pace of Switch 2 has reached twice that of the original Nintendo Switch released in 2017, far surpassing the 4.7 million units sold during the originals first four months.

Technology news site The Verge reported in June that the Switch 2 is attracting attention as the best-selling game console of all time, with 3.5 million units sold in just four days after its release.

Some opinions suggest that consumers concerns about future price increases may also be a factor driving this increase in sales.

Joost van Dreunen, a professor at New York University and CEO of the game industry consulting firm Aldora, pointed out that the steady sales of the Switch 2 may have been affected by consumers anticipatory demand due to tariffs. However, he emphasized, This is not panic buying, but rather a sign of strong consumer confidence.

Mr. Drunen also links the success of the Switch 2 to Nintendo’s “brand power” and “consumer loyalty,” stating that this strong foundation has been maintained “despite uncertainties such as rising costs and tariff risks,” and expressing the view that it is unlikely the company will raise prices in the future.

The price is 450 US dollars about 69.

The price of 000 yen announced at the launch of Switch 2 was about 50% higher than the price at the launch of the original, surprising some consumers.

However, Nintendo explains that this is a strategic measure in response to the tariff policies under the Trump administration, particularly due to the impact of high tariffs on China and Vietnam, where Nintendo manufactures its hardware.

Analysts believe that the $450 price already factors in tariffs, and Mr. Drunen points out that tariffs are directly affecting the early stage of the Switch 2 hardware cycle, impacting the period when production costs are highest and profit margins are lowest.

Tariffs on Vietnam are also putting new pressure on the supply chain that Nintendo switched to in order to reduce its dependence on China.

Nintendo also announced that it sold over 20 million units of software within four months of the Switch 2’s launch, revealing that about 8 million of those were bundled with the console.

In particular, Mario Kart World and Donkey Kong Bonanza are said to be selling very well.

Furthermore, with the Switch 2’s retail price set at $450, some consumers are surprised and are sensitive to additional costs such as price increases for accessories.

However, the product price has remained unchanged, and it can be said that the companys global strategy has been established.