ファッション大手おおてＨ＆Ｍ、自社じしゃモデルのＡＩクローン使用しようを計画けいかく　業界ぎょうかい内ないから懸念けねんの声こえも

It has been revealed that the Swedish apparel giant Hennes & Mauritz H&M is planning to create digital clones of its models within this year.

The industry addressing both the potential of artificial intelligence AI and its impact on workers is facing a situation where many questions arise.

H&M, one of the worlds largest clothing retailers, revealed in an interview with CNN that it plans to create 30 digital twins of its models by the end of the year.

However, it is still under exploration how to utilize these duplicates.

We are working in collaboration with model agencies and the models themselves, and added that they intend to proceed with the plan in a responsible manner.

According to the company, models are expected to own the rights to their digital twins and be able to work with any brand.

As with any advertising activity, it is a system where compensation is paid for each opportunity.

Paul Fleming, who serves as the General Secretary of Equity, the trade union for the performance arts and entertainment industry in the UK, welcomes the promise that models will receive compensation for their likenesses.

Nevertheless, in a statement to CNNs coverage, he pointed out that such promises require backing,

In addition to broadly applying the agreement with the union regarding AI protection, it was also stated that it is required to protect workers rights by law.

The competition for technological innovation in the field of artificial intelligence must not become a race to the bottom aimed at profit expansion. Since artificial intelligence cannot exist without human artistic talent and labor, humans should remain at the center of creative efforts in the future, said Mr. Fleming. In response to H&Ms announcement, there are already voices of opposition erupting from within the fashion industry.

In this industry, even at this stage, the careers of many workers are in an unstable situation