特許庁は明治のチョコレート菓子「たけのこの里」の立体的な形状を商標登録しました。
Trademark of stereoscopic image of "Takenoko no Sato" (2021/08/20)
359 lượt xem特許庁は明治のチョコレート菓子「たけのこの里」の立体的な形状を商標登録しました。
The Japan Patent Office trademarked the stereoscopic image of Meiji chocolate confectionery "Takenoko no Sato".1979年に発売された「たけのこの里」は、2020年度に明治の菓子類のなかでは国内で初めて売り上げが首位になった人気商品です。
Launched in 1979, "Takenoko no Sato" was the first popular confectionery product in Japan with the highest sales in 2020.食品の立体的な形状が商標として認められるのは珍しいということで、他のメーカーは模倣品を作れなくなります。
It is rare that a stereoscopic image of a food is recognized as a trademark, so other manufacturers will not be able to counterfeit products.明治は「この形状だからこそ認知度を高められたので商標登録をした」と説明していて、今後、海外販売の拡大などに生かしたい考えです。
"With this shape, awareness will also be able to be enhanced, so we have trademarked it," explains Meiji, "they want to use it to expand overseas sales in the future."明治は2018年3月に「きのこの山」も商標登録しましたが、当時、「アジアできのこの山の類似品があった」ということです。
Meiji also trademarked "Kinoko no Yama" in March 2018, but at the time, "there was a product similar to Yama in Asia."特許庁は明治のチョコレート菓子「たけのこの里」の立体的な形状を商標登録しました。
菓子
Pastry, confectionery
登録
Registration, accession, register, entry, record
的
Mark, target
チョコレート
Chocolate
立体
Solid body, three-dimensional object; multi-storey car park
明治
Meiji era (1868.9.8-1912.7.30)
里
Japanese league, ri, old japanese unit of distance, approx. 3.927km or 2.44 miles; neighbourhood (under the ritsuryo system; orig. of 50 homes); unit of area (approx. 654m by 654m)
形状
Shape, form
商標
trademark
特許庁
Patent Office, Patent Agency
1979年に発売された「たけのこの里」は、2020年度に明治の菓子類のなかでは国内で初めて売り上げが首位になった人気商品です。
人気
Sign of life, human presence; humanity, humaneness
菓子
Pastry, confectionery
商品
Commodity, article of commerce, goods, stock, merchandise
年度
Fiscal year (usu. april 1 to march 31 in japan), financial year; academic year, school year; product year
発売
Sale, offering for sale, release (for sale), launch (product)
類
Kind, sort, type, class, genus, order, family; similar example, parallel, the like
年
Year; many years; age; past one''s prime, old age
初めて
For the first time; only after ... is it ..., only when ... do you ..
国内
Internal, domestic
明治
Meiji era (1868.9.8-1912.7.30)
里
Japanese league, ri, old japanese unit of distance, approx. 3.927km or 2.44 miles; neighbourhood (under the ritsuryo system; orig. of 50 homes); unit of area (approx. 654m by 654m)
売り上げ
Amount sold, sales, proceeds, takings, turnover
首位
first place, head position, leading position
食品の立体的な形状が商標として認められるのは珍しいということで、他のメーカーは模倣品を作れなくなります。
珍しい
Unusual, rare, curious; new, novel; fine (e.g. gift)
品
Elegance, grace, refinement, class, dignity; article, item; counter for items (of food, etc.), counter for dishes or courses (at a restaurant)
他
Other (place, thing, person), the rest; outside, beyond; nothing except, nothing but, nothing apart from, nothing aside from, no choice (but to); besides..., in addition to..
食品
Food, food products, foodstuffs
的
Mark, target
認め
Approval, final seal (of approval), acceptance
として
As (i.e. in the role of), for (i.e. from the viewpoint of); apart from... (used to change the topic); even (e.g. "not even a single person"); thinking that..., trying to..
メーカー
Manufacturer, maker
立体
Solid body, three-dimensional object; multi-storey car park
形状
Shape, form
商標
trademark
模倣
imitation, copying
明治は「この形状だからこそ認知度を高められたので商標登録をした」と説明していて、今後、海外販売の拡大などに生かしたい考えです。
説明
Explanation, exposition
販売
Sales, selling, marketing
海外
Foreign, abroad, overseas
拡大
Magnification, enlargement, expansion, amplification
考え
Thinking, thought, view, opinion, concept; idea, notion, imagination; intention, plan, design; consideration, judgement, deliberation, reflection; wish, hope, expectation
今後
From now on, hereafter
度
Degree (angle, temperature, scale, etc.); counter for occurrences and times; strength (of alcohol)
登録
Registration, accession, register, entry, record
明治
Meiji era (1868.9.8-1912.7.30)
認知
Acknowledgement, acknowledgment, recognition, cognition
形状
Shape, form
商標
trademark
明治は2018年3月に「きのこの山」も商標登録しましたが、当時、「アジアできのこの山の類似品があった」ということです。
品
Elegance, grace, refinement, class, dignity; article, item; counter for items (of food, etc.), counter for dishes or courses (at a restaurant)
月
Monday
当時
At that time, in those days
登録
Registration, accession, register, entry, record
年
Year; many years; age; past one''s prime, old age
山
Mountain, hill
明治
Meiji era (1868.9.8-1912.7.30)
商標
trademark
類似
resemblance, similarity, analogous, quasi; to resemble, to be similar, to be alike
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