Mattel releases ”carbon neutral” toys
米玩具大手マテルはこのほど、植物由来材料の幼児向けブロックや電気自動車（ＥＶ）のミニカーなど、カーボンニュートラル（温暖化ガス排出量実質ゼロ）のおもちゃを初めて発売しました
Mattel, a major US toy company, has recently released for the first time carbon-neutral (greenhouse gas emissions of virtually zero) toys such as blocks for infants made of plant-derived materials and miniature cars for electric vehicles (EVs).
マテルが進めてきた環境への取り組みをさらに拡大した新商品だということです
It is a new product that further expands Mattel’s environmental efforts.
The company has set a goal of switching to recycled, recyclable or bio-based plastics for all product and packaging materials by 2030.
新発売の「メガブロック・グリーン・タウン」シリーズは専門機関の「ナチュラル・キャピタル・パートナーズ」により、カーボンニュートラルと認定されています
The newly released ”Megablock Green Town” series has been certified as carbon neutral by the specialized institution ”Natural Capital Partners”.
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