年30億円を稼ぐ22歳、「Z世代のアイコン」エマ・チェンバレンの実力

The skills of Emma Chamberlain, a 22-year-old “Gen Z icon” who earns 3 billion yen a year

The skills of Emma Chamberlain, a 22-year-old “Gen Z icon” who earns 3 billion yen a year
2017年にエマ・チェンバレンがYouTubeチャンネルを開設したとき、彼女はZ世代のアイコンになるつもりはなかった

When Emma Chamberlain launched her YouTube channel in 2017, she had no intention of becoming a Gen Z icon

When Emma Chamberlain launched her YouTube channel in 2017, she had no intention of becoming a Gen Z icon
しかし、その後の何百本ものビデオを通して、現在22歳のクリエイターは変身した

But over the course of hundreds of videos since then, the now 22-year-old creator has transformed.

But over the course of hundreds of videos since then, the now 22-year-old creator has transformed.
この7年間の活動を経て、チェンバレンは同世代で最も影響力のあるクリエイターのひとりとなった

Over the past seven years, Chamberlain has become one of the most influential creators of his generation.

Over the past seven years, Chamberlain has become one of the most influential creators of his generation.
YouTubeのチャンネル登録者数が1200万人を超え、インスタグラムのフォロワー数が1500万人を超える彼女は昨年、約2000万ドル(約30億円)を稼いだとフォーブスは推定している

With over 12 million subscribers on YouTube and 15 million followers on Instagram, Forbes estimates that she earned about $20 million last year.

With over 12 million subscribers on YouTube and 15 million followers on Instagram, Forbes estimates that she earned about $20 million last year.
彼女の活躍の場は、インターネットの外にも広がっており、ルイ・ヴィトンやランコム、カルティエなどの高級ブランドの広告にも登場している

Her career has expanded beyond the internet, appearing in advertisements for luxury brands such as Louis Vuitton, Lancôme, and Cartier.

Her career has expanded beyond the internet, appearing in advertisements for luxury brands such as Louis Vuitton, Lancôme, and Cartier.
しかし、そのような地位に上り詰めた今も、チェンバレンは、どこにでもいる女の子のようなキャラクターを維持している

But even now, despite her rise to such a position, Chamberlain maintains her everyday girl-like character.

But even now, despite her rise to such a position, Chamberlain maintains her everyday girl-like character.
彼女は最近、その親しみやすさを、自身のスタートアップであるチェンバレン・コーヒーの拡大に活かしている

Nowadays, she’s putting that same approachability to use as she expands her startup, Chamberlain Coffee.

Nowadays, she’s putting that same approachability to use as she expands her startup, Chamberlain Coffee.
2021年のフォーブス「30 UNDER 30」に選ばれたチェンバレンは、「私はコーヒーが大好きなんです」と語る

Chamberlain, who was selected for the 2021 Forbes 30 UNDER 30, says, ``I love coffee.’’

Chamberlain, who was selected for the 2021 Forbes 30 UNDER 30, says, ``I love coffee.’’
「コーヒーに『敷居が高い』というイメージを持つ人もいますが、私はそれを変えるブランドを作りたいと思ったのです」

“Some people have the impression that coffee is expensive, but I wanted to create a brand that would change that.”

“Some people have the impression that coffee is expensive, but I wanted to create a brand that would change that.”
年30億円を稼ぐ22歳、「Z世代のアイコン」エマ・チェンバレンの実力

The power of Emma Chamberlain, a 22-year-old “Gen Z icon” who earns 3 billion yen a year

The power of Emma Chamberlain, a 22-year-old “Gen Z icon” who earns 3 billion yen a year
2017年にエマ・チェンバレンがYouTubeチャンネルを開設したとき、彼女はZ世代のアイコンになるつもりはなかった

When Emma Chamberlain launched her YouTube channel in 2017, she had no intention of becoming a Gen Z icon

When Emma Chamberlain launched her YouTube channel in 2017, she had no intention of becoming a Gen Z icon
しかし、その後の何百本ものビデオを通して、現在22歳のクリエイターは変身した

But over the course of hundreds of videos since then, the now 22-year-old creator has transformed.

But over the course of hundreds of videos since then, the now 22-year-old creator has transformed.
この7年間の活動を経て、チェンバレンは同世代で最も影響力のあるクリエイターのひとりとなった

Over the past seven years, Chamberlain has become one of the most influential creators of his generation.

Over the past seven years, Chamberlain has become one of the most influential creators of his generation.
YouTubeのチャンネル登録者数が1200万人を超え、インスタグラムのフォロワー数が1500万人を超える彼女は昨年、約2000万ドル(約30億円)を稼いだとフォーブスは推定している

With over 12 million subscribers on YouTube and 15 million followers on Instagram, Forbes estimates that she earned about $20 million last year.

With over 12 million subscribers on YouTube and 15 million followers on Instagram, Forbes estimates that she earned about $20 million last year.
彼女の活躍の場は、インターネットの外にも広がっており、ルイ・ヴィトンやランコム、カルティエなどの高級ブランドの広告にも登場している

Her career has expanded beyond the internet, appearing in advertisements for luxury brands such as Louis Vuitton, Lancôme, and Cartier.

Her career has expanded beyond the internet, appearing in advertisements for luxury brands such as Louis Vuitton, Lancôme, and Cartier.
しかし、そのような地位に上り詰めた今も、チェンバレンは、どこにでもいる女の子のようなキャラクターを維持している

But even now, despite her rise to such a position, Chamberlain maintains her everyday girl-like character.

But even now, despite her rise to such a position, Chamberlain maintains her everyday girl-like character.
彼女は最近、その親しみやすさを、自身のスタートアップであるチェンバレン・コーヒーの拡大に活かしている

Nowadays, she’s putting that same approachability to use as she expands her startup, Chamberlain Coffee.

Nowadays, she’s putting that same approachability to use as she expands her startup, Chamberlain Coffee.
2021年のフォーブス「30 UNDER 30」に選ばれたチェンバレンは、「私はコーヒーが大好きなんです」と語る

``I love coffee,’’ says Chamberlain, who was selected for the 2021 Forbes ``30 UNDER 30.’’

``I love coffee,’’ says Chamberlain, who was selected for the 2021 Forbes ``30 UNDER 30.’’
「コーヒーに『敷居が高い』というイメージを持つ人もいますが、私はそれを変えるブランドを作りたいと思ったのです」

“Some people have the impression that coffee is expensive, but I wanted to create a brand that would change that.”

“Some people have the impression that coffee is expensive, but I wanted to create a brand that would change that.”