Retail industry Strengthen product lineup of own brand Respond to record high prices
In response to record-high prices, the retail industry is stepping up its lineup of private-brand products that are developed in-house and kept prices low.
このうち、流通大手のイオンは今月以降、およそ2500品目を新たに発売したり、リニューアルしたりします
Of these, Aeon, a major distribution company, will launch or renew about 2,500 items from this month.
Based on the growing needs of single-person households and consumers who want to be particular about ingredients even if they are cheap, we offer soups that can be easily warmed in a microwave oven, environmentally friendly farmed wakame seaweed and frozen shrimp. Expand your products.
We aim to increase private brand sales to 1 trillion yen in the year to February next year, which is about 10% higher than the previous year.
Mitsuko Tsuchiya, president of Aeon Topvalu, said, ”I want to expand the handling of not only reasonable prices but also exciting products.”
In addition, Beisia, which operates supermarkets mainly in the Kanto region and handles more than 5,000 private brand items, plans to introduce 150 items such as fresh foods and confectionery that focus on production areas and manufacturing methods, starting this month, with a greater emphasis on quality. is.
According to supermarket industry associations and other sources, the demand for private brands is increasing further against the backdrop of record high prices, and companies are stepping up sales.
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