????????German Adidas company in 1700 million loss, cancellation of contract
独スポーツ用品大手アディダスは１１日までに、今年の売り上げが１３億ドル（約１７００億円）失われる見通しだと明らかにしました
????????Adidas, a major German sporting goods company, announced by the 11th that it expects to lose $1.3 billion (about 170 billion yen) in sales this year.
The reason is that the contract with US rapper Ye, aka Kanye West, has been terminated, and it is not possible to sell clothes and shoes under his brand ”Yeezy”.
Adidas terminated its nine-year contract with West in October last year due to a series of anti-Semitic remarks.
In a statement, the company emphasized that its financial policy for 2023 would be severely adversely affected.
The reason for this is that we do not sell inventory.
If it can’t sell any Yeezy-branded products, it could lose $534 million in operating profit this year.
In early October last year, Mr. West appeared at a fashion show in Paris wearing a T-shirt with the words ”White Lives Matter” on it, and several black models also wore the same letter. was letting
The slogan in question has been linked to the Ku Klux Klan (KKK), a white supremacist group.
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